Hospitality : A Part of Mixed Use development
A category with increasing popularity, as retail and mixed use developments increase along with commensurate increase in Floor area ratios (FAR), developments choose to incorporate hospitality components to the development, it works well for the development by bringing diversity , association with a hospitality brand.
The constructions of retails in the world-over is preferred on the Ground to Second floors, therefore the balance FAR gets utilized in hospitality. Since mixed-use developments locate themselves on high footfall zones like CBDs or high density residential neighbourhoods, the allied hospitality component benefits by default. also, benefiting the retail sector.
The mixed use infrastructures are mostly small to mid size properties with not more them 200 keys in one entire structure. The denomination is the hierarchy of rooms which are either divided in 2 to 3 categories or have an exclusive service apartments. the another set can be the combination of above two categories but segregated in different towers or by different floors or separated by different access corridors.
The design consideration for the mixed use development is clean in terms of segregation of access to the units with respect to other components of the development by Segregated parking, valet , drop offs etc. The ease of access to the lower floors with retail facilities is the key criteria to make such developments. The retail or commercial sectors are easily accessible through the lobbies, lifts and escalators but at the same time not harming the security of the homes.
Provision of smaller concierge lobby at the ground level coupled with regular lobby at the base floor of the hospitality segment. There is a Limited focus on options for food and beverages, idea being capitalizing on the options that the mixed use development has to offer. To make it more rousing there is a provision of recreational activities on the terrace and podium top.
Aerial view of merchant plaza
Entrance - Merchant Plaza
MerchantPlaza is designed as a contemporary neighborhood shopping and commercial hub, a great example to explain mixed use hospitality development. The scheme is a blend of elements designed to please the 5 senses: Vision, Hearing, Touch, Fragrance and Taste. Merchant plaza has been conceptualized to address three distinct end-uses: Retail, Commercial and Hospitality. Giving the priority to the exclusivity of the end-use, the access points are segregated by means of separate lifts and staircases. The drop-off points are also separated, well- defined and earmarked for the respective zones of the development.
Design Forum International is a young-old organization with almost 25 years of experience that has quickly set the right foot to be one of the best architecture firms in India. The firm is a vibrant mix of young and experienced professionals bounded by a common thread: the passion to design. An active contributor to the Nation Building drive and the Indian infrastructural boom, DFI holds vast industry experience in both national and international projects with millions of square feet of construction in a varied range of typology like Affordable Housing, Master planning, Mixed use & Retail, Institutional as well as Healthcare. Some of DFI’s notable projects include the famous Select Citywalk mall, and the recently inaugurated New Courts Block of Delhi High Court., the ITO Skywalk, Delhi and the Dakshineshwar Skywalk in Kolkata. The Guwahati International Airport in Assam, designed by DFI is also under completion and is scheduled for completion in 2021.
As architectural boundaries continue to be pushed, luxury housing in India will undoubtedly remain at the forefront of architectural innovation, offering residents a life of unmatched luxe and style while enabling community living.